Legal

Privacy Policy

Effective date: September 23, 2026

Cass Cooper / Know Better Do Better (“we,” “us,” “our”) respects your privacy. This policy explains what information this website collects and how it's used.

Information we collect

  • Contact form: name, email, organization, inquiry type, event date (if provided), and your message.
  • Newsletter signup: your email address, collected and stored through Kit (ConvertKit), our email service provider.
  • Basic technical data automatically collected by standard web analytics (e.g. pages visited, browser type) if analytics are enabled on this site.

How we use it

  • To respond to inquiries submitted through the contact form.
  • To send newsletters, updates, and related communications if you subscribe.
  • To improve the site and understand how it's used.

Third-party services

This site uses Kit (ConvertKit) for email newsletter management and may use other third-party services for hosting, analytics, or scheduling (such as Acuity Scheduling for booking calls). These services have their own privacy policies governing how they handle your data.

Data sharing

We do not sell your personal information. We only share information with service providers as needed to operate this site (e.g. Kit for email delivery) or when required by law.

Your choices

You can unsubscribe from email communications at any time using the link in any email. To request that your information be deleted, contact hello@knowbetterdobetter.co.

Changes to this policy

We may update this policy from time to time. The effective date above reflects the most recent version.

Contact

Questions about this policy? Email hello@knowbetterdobetter.co.