
Coach
Work with meLeadership Speaker & Executive Coach

Coach
Work with me
Speaker
BOOK ME TO SPEAKMoving Leaders from Chaos to Clarity
As featured by






Coaching
I work with you to build the clarity and structure to lead without burning out or losing yourself in the process. We name what’s actually happening, choose the next move, and make it sustainable.
Leading a team or an organization? That work lives at Know Better Do Better →
The framework
01
Name what’s actually happening, not what it looks like from the outside.
02
Build the structure that makes the right decision the easy one.
03
Put it into motion, with people, not around them.
04
Measure what changed, keep what works, cut what doesn’t.
Speaking
Keynotes · Workshops · Panels & Moderation · Virtual or In Person
“A unique ability to translate complex data into clear, compelling insights.”
Jacquie Rives
Senior Director, Women of the Channel
“Blends hard truths with tangible solutions that drive real change.”
Lori Mayer
Revenue Growth Executive
“Brings authenticity, insight, and presence to every session.”
Marcus Jewett
Director, Global Partner Development at Microsoft
“A storyteller and professional chaos whisperer.”
Jen Waltz
Partner Ecosystems Leader

About Cass
I’ve spent 20+ years in sales, organizational development, and leadership. I hold an MHR in Inclusive Leadership from the University of Oklahoma and a BA in Women’s & Gender Studies from DePaul University. I’m also a columnist and former CRN.
I built my business alongside a corporate job until that job ended — then chose to go all in. I chose to stay small and deep on purpose, too.
I work with executive she's, gays, and theys who are done performing certainty. We name the real thing, make the decision, and move.
“Be peaceful and paid. Not just booked and busy.”
“Death to imposter syndrome. You belong in every room you walk into.”
Thought leadership
Side Hustle Growth
A conversation on building a brand people trust — and buy from.
Two Lit Chicks
Unfiltered video conversation on presence, power, and not shrinking.
Healthy Women Leaders
On boundaries, clarity, and staying peaceful and paid.
Unforget Yourself
A conversation on building boldly and staying the calm in the chaos.
Press kit / speaker one-sheet available on request — get in touch.

Coming soon
Diagnose, Design, Activate, Evaluate — one page a day.